I’m a Senior Brand and Packaging Designer with 10+ years of experience in identity, visual systems, and art direction.

My path in design began in a technical role, which gave me a structured understanding of design processes and a strong production foundation. I then moved to Saatchi & Saatchi as a Creative Designer, working across ATL/BTL advertising and visual concept development as part of a collaborative creative team. Later, I became an Art Director at a major media company, defining the brand’s visual voice and creating a unified design system used across a nationwide network.

After moving to the U.S. in 2022, I focused on brand identity, packaging design, and illustration for American retailers and consumer brands. My experience includes rebranding projects, visual system development, and two years of packaging work for national beverage brands under NDA. I work with a structured, concept-driven approach and a clean, expressive visual style.